Last Updated: 2025

Privacy Policy

Pelorus Insights Limited (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect personal information through our website, www.pelorusinsights.com (“Website”).

1. Who We Are

Pelorus Insights Limited is a company registered in England and Wales under company number 16301759. Our registered office is [Insert your registered address]. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).

2. Information We May Collect

  • Identity Data: name, title, job title.
  • Contact Data: email address, phone number.
  • Technical Data: IP address, browser type, time zone settings, and device information.
  • Usage Data: how you use our website.
  • Marketing and Communications Data: your preferences in receiving communications from us.

3. How We Collect Your Information

  • Direct interactions (e.g., when you fill in contact forms or email us).
  • Automated technologies (e.g., cookies and analytics tools like Google Analytics).

4. How We Use Your Information

  • Respond to enquiries.
  • Improve our website and user experience.
  • Manage our relationship with you.
  • Comply with legal obligations.
  • We will not sell or rent your data to third parties.

5. Lawful Basis for Processing

  • Your consent.
  • Performance of a contract.
  • Compliance with a legal obligation.
  • Legitimate interests (e.g., to improve our services).

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including legal or reporting obligations.

7. Sharing Your Information

We may share your data with trusted third-party service providers (e.g., website hosting, analytics tools) who help us operate our business, under strict confidentiality agreements.

8. Your Rights

  • Access to your personal data.
  • Correction of inaccurate data.
  • Erasure (“right to be forgotten”).
  • Objection to processing.
  • Data portability.
  • Withdrawal of consent.

You can exercise these rights by contacting us at [email protected]

9. Cookies

Our website uses cookies. You can manage or disable cookies through your browser settings. For more information, see our Cookie Policy.

10. Chatbot Data Collection

When you start a chat with our chatbot, we ask for your name, email address, company name, and job title. This helps us follow up effectively on your enquiry and improve our chatbot service.

The chat system records a transcript of your messages for quality monitoring, training and follow-up purposes. These transcripts may be viewed by Pelorus Insights’ directors or authorised team members only. They are not shared with third parties and are deleted 12 months after your last interaction unless a continued business relationship requires a longer retention. You can request deletion at any time.

We will not sell or share your personal information with third parties for marketing purposes.

We process this information under our legitimate interest in providing the chat service and improving customer engagement.

You have the right to access, correct, or delete your data at any time. To exercise your rights, contact us at [email protected]

11. How to Contact Us

For any questions about this policy or your personal data, please contact:

Pelorus Insights Limited
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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